This post is sponsored by Stonyfield Organic; all opinions are my own.
If you are suspicious of marketing gimmicks, I don’t blame you one bit. It can be hard to read through the noise sometimes. How do you know what’s actually meaningful, and what’s just fluff? How can you tell if a business actually cares about more than their profit? And how do you know if they are being truthful, transparent, and socially responsible?
When you go grocery shopping, you are literally voting with your dollars. It’s in your power to support businesses who are working towards a greater good every single time you shop for your family. It’s pretty cool, when you think about it!
But back to my original question… How do you know which businesses are the ones you want to stand behind and support?
One way to easily identify brands that use profits to create social and environmental value? Look for B Corp certification.
What is a Certified B Corporation?
From the Certified B Corporation website:
“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.”
My B Corp Partner
Stonyfield Organic is a Certified B Corp. It has long been an organization with a mission to create food that’s good for us, our kids and the environment.
Ways Stonyfield is supporting the environment and our kids
Over 26 million kids play sports on fields, and 65% of fields are sprayed with harmful pesticides. The “Stonyfields” program is working to convert playing fields across the country from conventional to organic maintenance. That way, more fields can be free from harmful pesticides.
I love how Stonyfield is going beyond food safety and finding ways to help keep our kids safer when they are playing outdoors!
Stonyfield also has teamed up with organizations to create OpenTEAM. It’s an innovative new software platform that offers farmers fast, easy access to more accurate recommendations on the specific things they can do to improve soil health on their farm.
And they make great yogurt
My family has been a long-time fan of Stonyfield Organic yogurt. I love that Stonyfield always considers the environment. Stonyfield’s planet-friendly business processes include offsetting their yogurt works’ emissions, making yogurt cups from plants instead of petroleum, and making their own renewable energy!
When my kids were babies, they started on Stonyfield Organic YoBaby Plain right around 6 months. Check out 6 Ways to Serve Yogurt to Babies!
Now my kids are 6 and 4 years old, but we still have Stonyfield yogurt in the fridge every week.